Saturday, 24 May 2014

Suggestive selling and upselling in BAR

It’s a fact that People goes to bars and lounges to get away from their routines, and most guests don’t know what they want to order when they arrive.

Know your product:
o    Be enthusiastic- It’s easier to sell something which you are excited about.
o    Make beverage sound appealing – Eg: user words like “fruity”, “Icy” and thirst quenching” etc.
o    Find out if guests are in a hurry or only have time for a quick drink; whether they like sweet or tart beverages etc.
o    Offer a choice: “ Would you like Smirnoff’s or Absolute in your vodka and tonic?
o    Check with the Outlet Chef for any daily specials and their specific ingredients.
Specific suggestions:

Recommend to the guest(s) any special dishes that were defined during the preceding briefing, and describe the ingredients used :

“May I suggest (exact name of the dish as described/displayed by the Outlet Chef) for your lunch/dinner?”.

Suggest the unusual:
o    Suggest beverages and foods that naturally go together. Eg: Beer and Pizza, wine and cheese, margaritas and nachos.
o    If the guest is not convinced, make another suggestion (one item only).
o    Always ask for the sale. After you suggest and describe a beverage, ask if the guest would like to try it.

o    If the guest still does not respond, tell her/him: “I will be back shortly.

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